Spend is live; appointments are not. The Refresh button re-queries Supermetrics in real
time. Appointment and lead counts come from the last data build, so today's are incomplete.
Snap has no ref_by value in QuoteRite. Its web conversions are credited to
Google, Facebook and Instagram, so Snap is understated and the others overstated.
YouTube spend sits inside Google. Google Ads reports them together, so Google's cost
per appointment is flattered.
Appointments are matched by name within 45 days of lead creation on leads marked
Converted, and a caller only counts for a channel when their lead began on or after their
first call there.