Spend is live; appointments run a day behind. The Refresh button re-queries
Supermetrics in real time. Appointments and leads come from LACB's warehouse, which loads
from the QuoteRite export once daily at 4:00 AM — so they are complete through
yesterday and effectively absent for today. A zero on today's appointments is expected,
not a fault, which is why cost per appointment shows — rather than a number.
Snap has no ref_by value in QuoteRite. Its web conversions are credited to
Google, Facebook and Instagram, so Snap is understated and the others overstated.
YouTube spend sits inside Google. Google Ads reports them together, so Google's cost
per appointment is flattered.
Appointments are matched by name within 45 days of lead creation on leads marked
Converted, and a caller only counts for a channel when their lead began on or after their
first call there.